- Google Play Store optimization is unique because you can combine ASO and SEO strategies to drive organic traffic from both platforms.
- The Google Play Store algorithm differs from the Apple App Store in several ways. For example, it uses backlinks and your app’s long description as ranking factors.
- Consistently use high-performing keywords across your website and Google Play Store listing to boost visibility and drive traffic from both search engines and the app store.
- Earning backlinks from your website and external sources to your app listing improves its authority and ranking in the Google Play Store.
- Craft engaging, keyword-rich descriptions on both your website and app listing to improve search rankings and attract high-quality users.
- Use Google Search Console and Google Play Console to track user behavior, refine keywords, and continuously optimize both SEO and ASO efforts.